|Time:||Friday, 09:45 – 11:15|
|Credit points/ Contact hours:||5 ECTS/ 2 SWS|
As service innovation is a hot and rapidly developing topic in traditional service industries as well as in industrial contexts, this seminar is tackling service innovation, the management of service innovation and and the design of services, from both theoretical and practical perspectives. It introduces the service-dominant logic, applies service design tools, discusses servitization issues as well as service business models, technology & services.
The seminar takes place on Fridays at 9:45 at the WISO campus ( 3.152/3).
The kick-off session is scheduled for 24th of April.
Additionally, there will be supervisions in form of a „Tutorium“ to guide the applied seminar work of students. Details will be provided in class.
Registration time: 13th of April – 26th of April.
Please register via StudOn (course name: Service Innovation Summer 2020). The number of participants is limited.