Matthäus Wilga, M.Sc., M.Sc.

Research Associate and Doctoral Student

School of Business, Economics and Society
Chair of Information Systems I, Innovation and Value Creation (Prof. Dr. Möslein)

Room: Room 5.429
Lange Gasse 20
90403 Nürnberg

Office hours

nach Vereinbarung

Matthäus Wilga is a doctoral researcher at the Chair of Information Systems I, Innovation and Value Creation at Friedrich-Alexander-Universität Erlangen-Nürnberg, and a research collaborator at the Cambridge Service Alliance at the Institute of Manufacturing, University of Cambridge.

Matthäus holds a M.Sc. in International Business with a specialization in strategy and innovation from Maastricht University, as well as an International M.Sc. in Management from Nova School of Business Economics in Lisbon / Portugal. As an undergraduate, he studied International Relations and Management at the University of Applied Sciences in Regensburg, where he focused on business, international politics as well as culture studies, and gained international experience at the Novia University of Applied Sciences in Turku / Finland. Matthäus gained international practical experience in multinational corporations such as Philips and ProsiebenSat.1 Media SE, in the robotics start-up Magazino and as a freelance consultant in the manufacturing sector.

His research focuses on the integration of AI agents in digital and physical service settings. He has published research on both the role of AI agents in service interactions and their impact on human well-being. At the Cambridge Service Alliance, Matthäus works together with Prof. Mohamed Zaki and explores how the integration of digital AI agents shapes service experience in physical settings, with a focus on customer experience in retail.

Publications

 

Projects

Term: 1. January 2020 - 30. September 2023
Funding source: Bundesministerium für Wirtschaft und Energie (BMWE)
Project leader:

Prof. Dr. Angela Roth

Co-Chair

In IIP-Ecosphere, we develop an ecosystem to reduce obstacles in the implementation of Artificial Intelligence (AI) applications in production and its related processes with the aim to foster intelligent production systems. A framework will be established for

  • the unconstrained introduction of AI applications in SMEs
  • new, AI-driven services and data exchange
  • true AI-driven process chains
  • cooperation of diverse stakeholders
  • increased compatibility of systems
The “Chair of Information Systems, Innovation and Value Creation” primarily leverages its expertise in the areas of innovation, stakeholder integration, service systems engineering and business model design to support this undertaking. During the project, researcher of the chair are mainly responsible for the development of business models accompanying AI utilization and support in innovation.

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Term: 1. August 2019 - 31. March 2025
Funding source: Bundesministerium für Forschung, Technologie und Raumfahrt (BMFTR)
Project leader:

Prof. Dr. Angela Roth

Co-Chair

Digital Transformation as a core driver influences service offerings and business models, as well as organisation, collaboration and forms of human labour. The ability to shape digital services has the potential to be a key competence in this new idea of value creation. There is already a trend of technical innovations like Artificial Intelligence (AI) or the Internet of Things (IoT) being applied in digital services. More over, digitalisation offers new ways of interaction between provider and…

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Term: 1. January 2024 - 31. October 2027
Funding source: Bundesministerium für Forschung, Technologie und Raumfahrt (BMFTR)
Project leader: ,

Prof. Dr. Angela Roth

Co-Chair

Prof. Dr. Kathrin M. Möslein

Chair

The research project SHAPE aspires to foster data-driven service innovations, which offer substantial benefits for the transformation and resilience of the German economy. Customer-specific, data-driven services increasingly require the cooperation of several actors, who have the required know-how, methodological expertise and resources. As a result, value co-creation is increasingly taking place in ecosystems. Hence, during the project period, the SHAPE hub is to be developed as a vehicle to orchestrate actors and resources and provide them with a set of methods that they can use for data-driven service innovations in ecosystems. The aim is to develop scalable approaches for establishing service ecosystems for SMEs, public institutions and other stakeholders.

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Term: 1. January 2024 - 31. October 2027
Funding source: Bundesministerium für Forschung, Technologie und Raumfahrt (BMFTR)
Project leader:

Prof. Dr. Angela Roth

Co-Chair

SHAPE zielt darauf ab, skalierbare Ansätze zur Etablierung von Dienstleistungsökosystemen für KMU,
öffentliche Einrichtungen und andere Akteure zu entwickeln. Dies beinhaltet die iterative und
datenbasierte Entwicklung von Dienstleistungsinnovationen, die flexible Ressourcenallokation, die
Anpassung der Akteursbeziehungen und die digitale Transformation dieser Ökosysteme. Durch den
Aufbau einer Hub-Struktur und die Einbindung von Multiplikatoren sollen diese Ansätze digital
zug…

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Term: 1. October 2017 - 30. September 2019
Funding source: Stiftungen
Project leader: ,

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