Veronika Seilz
Veronika Seilz, M.A.
School of Business, Economics and Society
Chair of Information Systems I, Innovation and Value Creation (Prof. Dr. Möslein)
Lange Gasse, 20
90403 Nürnberg
- Phone number: 0911-5302-96398
- Email: veronika.seilz@dhbw-stuttgart.de
- Website: https://www.wi1.rw.fau.de/person/veronika-seitz/
Veronika Seilz earned the Master (M.A.) in International Business in 2019 from the University of Applied Sciences in Landshut. Prior, she studied International Cultural and Business Studies at the University of Passau. During her studies, she focused on international economics, intercultural communications, politics and languages.
Seilz gained international practical experience in multinational organizations within the automotive industry like BMW AG, Daimler AG and Porsche AG. During this time, she also engaged in company´s idea generation and patent application. Since April 2021, she is working as a research associate at the Department of International Business at the Baden-Württemberg Cooperative State University. As doctoral student at the Chair of Information Systems, Innovation and Value Creation at Friedrich-Alexander-University Erlangen-Nürnberg she aims to gain deep insights into the interactions between exploitative core businesses and exploratory units (e.g. corporate venture units).
Publications
Journal Articles
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Change of Organizational Ambidexterity in Corporate Venture Units: how an Innovation Unit Increasingly Develops Exploitative Tendencies
In: HMD : Praxis der Wirtschaftsinformatik 60 (2023), p. 628-645
ISSN: 1436-3011
DOI: 10.1365/s40702-023-00975-z
Conference Contributions
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Multi-level interaction effects during digital innovation activities: A case study from a digital innovation unit in the paper processing industry
British Academy of Management Conference 2023 (University of Sussex, 1. September 2023 - 6. September 2023)
In: BAM2023 Conference Proceedings 2023