Leontin Grafmüller
Dr. Leontin Grafmüller
- Email: leontin.grafmueller@fau.de
Leontin received his PhD from HHL – Leipzig Graduate School of Management, where he worked at the Center for Leading Innovation & Cooperation (CLIC) from 2015 – 2019. His research deals with co-creation and mass customization in the B2B high-tech domain. In line with his research focus, he has managed several open innovation projects with industry, especially within the large-scale initiative futureTEX, funded by the BMBF.
Before, he graduated from Leipzig University with a M.A., majoring in Intercultural Management and Translation Studies. During his studies at Heidelberg University and ISIT Paris, he gained professional experience in the field of internationalization, working for a German company in France and French startups.
Journal Articles
- Grafmüller, L., Hönigsberg S., Wache H., Hankammer S.:
Developing complex, mass-customized products in SME networks: Perspectives from co-creation, solution space development, and information system design
In: International Journal of Industrial Engineering and Management 9 (2018), p. 215-227
ISSN: 2217-2661 - , , :
Identifying business model patterns of B2B mass customizers: The case of German textile SMEs
In: International Journal of Industrial Engineering and Management 8 (2017), p. 99-110
ISSN: 2217-2661
Book Contributions
- , :
Exploring drivers and barriers for sustainable use of resources: The case of high-tech mass customizers in the German textile industry
In: Hankammer S, Nielsen K, Piller F T, Schuh G, Wang N (ed.): Customization 4.0, Springer, 2018, p. 301-313 - , :
Customer Co-Creation – Wie aus Kundenwünschen interaktiv ein Produktdesign entsteht
In: Jung, H. H., & Kraft P. (ed.): Digital Vernetzt. Transformation der Wertschöpfung, München: Hanser, 2017, p. 57 - 70 - , :
Current Challenges for Mass Customization on B2B Markets
In: Bellemare J, Carrier S, Nielsen K, Piller F T (ed.): Managing Complexity, Springer Proceedings in Business and Economics, 2016, p. 269-279
Conference Contributions
- , :
How to capture uncomplex customer specifications for complex product co-creation: Designing a toolkit for the B2B context
8th International Conference on Mass Customization and Personalization - Community of Europe - , , :
Strategies for value co-creation in complex B2B Settings: A provider´s perspective
XXVIII ISPIM Innovation Conference - , , :
Mass Customization and B2B markets-A stocktaking of current challenges
R&D Management Conference (Cambidge) - , , , :
Mass-customized Technical Textiles - Challenges to the Textile Industry of tomorrow
24th International IFATCC Congress - , :
The value of mass-customized products. Exploring its peculiarities for business customers
7th International Conference on Mass Customization and Personalization in Central Europe