Kommunikationsmanagement und Organisation der Gestaltung von Dienstleistungssystemen im Rahmen pilotierender Einführungen (ExTEND)

While the introduction of new software, many companies are facing an underutilization, frustration of users, the miss of actually expected effects or do not reach the expected organizational change explained. The reason for this is often in the top-down planning software implementation, in which the demands and needs of users are not sufficiently addressed. Exactly at this point is where the joint project ExTEND and has to be integrated as a target, by means of bottom-up initiatives with the knowledge and motivation of a wide user base in the process. In cooperation with industry partners, B. Braun Melsungen, Volkswagen, SAP, InterFace, innosabi and the Hamburg Port Authority (HPA) is an IT-based modular architecture to be developed that both blocks for the generation of support services during software implementation, as well as for users incentives and motivation, communication and feedback provides. In order to observe the effects of the kit, it will be implemented in two practical Pilotierungsphasen.