Stefan Thallmaier graduated from the Technical University in Munich with a Master in Business Administration (Dipl.-Kfm.). As a consultant with Altran, he supported several major German companies in different industries such as logistics, financials and biotechnology by developing their customer relationship management systems. Therefore he gained special know-how in designing and developing marketing processes that combine operational and analytical CRM systems as well as loyalty schemes. Stefan Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).