Panel discussion and workshop at MBS symposium “Digital vernetzt”


During the Munich Business School Symposium “Digital vernetzt” on March, 30th, Prof. Dr. Angela Roth discussed as a member of a panel discussion about the current status and challenges in digitization and pointed out future scenarios. In a joint presentation together with Leontin Grafmüller from the Center for Leading Innovation and Cooperation (CLIC) at HHL Leipzig, Prof. Roth gave insights in customer co-creation at JOSEPHS and how customers can get part of development processes. After the presentation, Prof. Roth and Mr. Grafmüller led a workshop on customer co-creation with participants from academia and industry.