Digital services as a success factor for the future of value creation

Digital Transformation as a core driver influences service offerings and business models, as well as organisation, collaboration and forms of human labour. The ability to shape digital services has the potential to be a key competence in this new idea of value creation. There is already a trend of technical innovations like Artificial Intelligence (AI) or the Internet of Things (IoT) being applied in digital services. More over, digitalisation offers new ways of interaction between provider and user in addition to the possibility of co-creating services. 

The research project “DL2030” identifies major R&D requirements and approaches to address these. The focus is thereby on technology orientated service systems with high customer value. These systems lead the way towards a competitive German economy. By these measures, the position of service research as a stand-alone scientific field is strengthened. Strategic research directions, potentials and requirements are enforced. The research roadmap, created during the project, is a foundational element for future research emphases in service research.   With these goals DL2030 is also supporting the High-Tech-Strategy 2025 of the German government.  

Related Publications

Positionspapier DL2030

• Wilga M., Lugmair N., Schymanietz M., Roth A.:
  Boost Or Bust: Characterizing Value Co-Creation With AI-Based Non-Human Agents From A User Perspective
  13th SERVSIG Conference (Bordeaux, Frankreich, 6. June 2024 - 8. June 2024)
• Roth A., Benz C., Wilga M., Satzger G., Böhmann T., Hottum P., Lewandowski T.:
  KI-Paradigmenwechsel der Wertschöpfung: Die Triade "Dienstleistung - Arbeit - KI" gestalten
  (2023)
  URL: https://www.dienstleistungsforschung.de/das-df²/Whitepaper2023/
• Roth A., Benz C., Wilga M., Hottum P., Langes B., Lewandowski T., Nägele R., Peters C., Satzger G.:
  Value Creation in the Information Economy: The Triad of AI, Service, and Human Work
  In: Journal of Service Management Research 8 (2024), p. 2-12
  ISSN: 2511-8676
  DOI: 10.5771/2511-8676-2024-1-2
  URL: https://www.nomos-elibrary.de/10.5771/2511-8676-2024-1-2/value-creation-in-the-information-economy-the-triad-of-ai-service-and-human-work-jahrgang-8-2024-heft-1?page=1
• Böhmann T., Roth A., Satzger G., Kurtz C., Lewandowski T., Wilga M., Hottum P., Schemmer M.:
  Dienstleistungswende zur Nachhaltigkeit
  (2023)
  URL: https://www.dienstleistungsforschung.de/das-df²/arbeitspapier2022/