Innovation & Transformation
| Semester: | Winter Term |
| Course Type: | Seminar |
| Location: | Siemens Technology Center – Living Lab – Schuckerstraße 2 |
| Language: | English |
| Credit Points: | 5 ECTS (4 SWS) |
| Lecturers: | Dr. Mirjam Storim (Head of Strategy & Technology Realtions – Foundational Technologies, Siemens) |
| Application Process: | – Register via StudOn – Send CV to janik.wadlinger@fau.de Deadline for both: 10.10.2025 Please note: There is a limited number of places (30 max.!) We reserve the right to close the application portal at an earlier date once we have received a sufficient number of suitable applications. A waiting list will be established for alternate candidates. |
| StudOn: | StudOn Link |
| Campo: | Campo Link |
| Time: | Friday, 17.10.: 9:30 am – 2 pm Friday, 14.11.: 9:30 am – 2 pm Friday, 12.12.: 9:30 am – 2 pm Friday, 9.1.: 9:30 am – 2 pm Friday, 23.1.: 9:30 am – 2 pm Friday, 6.2.: 9:30 am – 2 pm Saturday, 7.2.: 9:30 am – 11 am – presentations Please make sure to be there between 9 am and 9:15 am to have enough time for check in at Siemens. |
Innovation has always been a tough job: Bertha und Carl Benz had been testing a lot, until the Mercedes Star was born, and it took even longer, until many cars left the first factory every day. Turning inventions into innovation, requires a lot: entrepreneurship and, in established companies, industries or markets, transformation capabilities.
This course sheds the light on innovating new products and services and the required transformation work behind it. We will make deep dives on
- strategic planning under uncertain conditions
- innovation ecosystems and how to make them fruitful
- industry, trade and innovation policies and their impact on the transformation of industries
- the role of technical regulation, norms and standards for innovation and transformation
- organizational developments within established multinational companies to cope with their transformation needs
- changing make or buy decisions, global footprints and core competencies
By the end of the course, students understand the challenges for innovation and transformation which in particular established, multinational companies are facing today. They will have come across some major business decisions and have a feeling how they have been triggered. And they will have gathered various practical insights in industry by experienced senior managers and experts.
Lecturer Dr. Mirjam Storim will be accompanied by different guests from all over Germany, which are happy to meet you in person at the Siemens Technology Center – give them a warm welcome in presence!
| Date and session number | Topic | Guest lecturer |
| 14.11.2025 – Session 3 | The social-ecological transformation | Dr. Stefan Einsiedel, CEO, Center for Global Issues, Munich School of Philosophy, Munich |
| 14.11.2025 – Session 4 | E-mobility in automotive | Bernd Daser, Senior Strategist, Corporate Strategy BMW Group, Munich |
| 12.12.2025 – Session 5 | The rise of Gen AI | Nishant Shah, Senior Strategist, Foundational Technologies Siemens AG, Munich |
| 12.12.2025 – Session 6 | Bringing platform economy to life | Bettina Rotermund, Head of Xcelerator Analyst Relations and Strategy, Siemens AG, Munich |
| 09.01.2025 – Session 7 | Technical Regulation and standardization | Markus Reigl, Head of Technical Regulation, Standardization and Corporate Quality Management, Foundational Technologies Siemens AG, Munich |
| 23.01.2025 – Session 9 | Entrepreneurial state or invisible hand | Prof. Dr. Jakob Edler, Managing Director, Fraunhofer Institute of System and Innovation Research, Karlsruhe |
| 23.01.2025 – Session 10 | The role of ecosystems for innovation | Dr. Gero Stenke, Managing Director, Wissenschaftsstatistik, Stifterverband, Essen |
| 06.02.2025 – Session 12 | The role of ecosystems for innovation | Raffaela Rill, Head of Transformation, Foundational Technology Siemens AG, Munich |
The registration for the seminar is done on StudOn, and the number of places is limited (30 max.)!
Furthermore, an examination application is obligatory via Campo (17.11.2025 until 07.12.2025).