Julian Boha presenting at ICRM2016 in Toulouse
Reser, BAM – and ICRM! Julian Boha and Julia Jonas took part at the 24th Colloquium in Relationship Marketing in Toulouse this week. They presented recent work on inter-organisational innovation from the project context of LZE, engaged in interesting discussions with their international colleagues at the workshop-like event and were definitely inspired by Prof. Evert Gummessons talk and comments.