Connecting the Cooperative
The project CoCo focuses on social media in cooperatives and their role in connecting people and establishing valuable networks. A cooperative is an autonomous group of people who cooperate for their mutual benefit. Thus, the network is a cooperative’s essential asset. The project investigates how social media can support communication, collaboration, and organizational culture, and identifies the potentials and challenges of different social media strategies.
Project Funding:
Project Period:
2013 to 2016
Project Status:
Finished
Contact Person:
Dipl.-Kfm. Matthias Raß
Doctoral Student
E-mail: matthias.rass@fau.de