In today’s interconnected world, businesses no longer operate in isolation. They are part of dynamic service ecosystems—systems where organizations, customers, and stakeholders collaboratively shape value. This shift from a firm-centric to a co-creative approach is redefining industries, from health...
A plethora of actors from research and practice alike marvel about the great potential of the application of artificial intelligence (AI), and AI agents in particular. However, when it comes to the hard facts, firms regularly struggle to identify suitable business cases to regain the heavy investmen...
