The changing nature of retail


JOSEPHS® – The innovation laboratory is a project by the Fraunhofer IIS – Center for Applied Research on Supply Chain Services SCS and the FAU Erlangen-Nuremberg’s chair of Information Systems 1. Since March 2014, this open shop space in downtown Nuremberg invites visitors to co-create the future of services, products and business models.

JOSEPHS® is a pilot project, researching, amongst others, about how customers actively participate in innovation, about how firms learn from working together with customers in direct interaction and about how experiments with prototyping and innovation tools can lead to further development.

JOSEPHS® is part of the “Service Factory Nuremberg”, funded by the Bavarian Ministry of Economic Affairs and Media, Energy and Technology.


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