[MA] Servitization in manufacturing firms – Investigation of challenges in different transformation phases

General Topic Servitization in manufacturing firms – Investigation of challenges in different transformation phases
Research Environment Servitization has been a well-known topic in practice and research for over two decades now. However, there is a lack of successful implementation in practice, as contextual understanding of the servitization transformation is missing. Especially manufacturing firms that are still at the beginning of their servitization journey have difficulties to manage their servitization transformation. Therefore, further contextual understanding of the different phases of service transformation is required in order to empower firms in their transformation in the best possible way.
Goal To empower manufacturing firms for their servitization transformation, the challenges of the different phases of the transformation must be identified and classified. The aim of this work is to determine different servitization transformation phases and to identify, group and classify challenges within each phase.
Requirenments This thesis is in the field of IS and requires understanding of the empirical field of the manufacturing industry, motivation to apply solid scientific methods, and interest in academic research. The thesis should be written in English.
Approach This thesis pursues a case study research or systematic literature review.
References – Baines, Bigdeli, Sousa, & Schroeder (2020). Framing the servitization transformation process: A model to understand and facilitate the servitization journey. International Journal of Production Economics, 221, 107463.
– Martinez, Neely, Velu, Leinster-Evans, & Bisessar (2017). Exploring the journey to services. International Journal of Production Economics, 192, 66–80.

Process:

  1. Apply for this thesis by sending an e-mail with a short motivational text and current transcript to julian.kurtz@fau.de
  2. Initial meeting to discuss the topic and get to know each other
  3. Drafting an exposé
    1. Refine the problem statement
    2. Demonstrate the relevance
    3. Find your research question
    4. Build your research design
  4. Feedback meetings with supervisor during development
  5. Hand-in your thesis